Japan aimed to attract 40 million foreign visitors a year by 2020, the year of the Tokyo Olympics and Paralympics. The government and students were working to address language and cultural barriers, under the idea of omotenashi (hospitality).
Related reading: Tokyo Hotels Ramping Up To Welcome Ever More Foreign Tourists and Japan Fast Approaching Its Target Of 20 Million Foreign Tourists.






Travel Agency JTB To Launch English-Language Bus Tours Covering Wide Areas Of Japan
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